With her honest and vulnerable songwriting, Frum knows to take her listeners on an emotional journey to her highest highs and lowest lows. She tells relatable stories about relationships – to others, to yourself, to nature and enhances her narratives by creating a visual universe around them, always celebrating rawness and connection.

After a bunch of successful single releases in the last years, scores in Netflix productions, the H&M in-store playlist and touring Europe’s most high-profile showcase festivals, she is finally ready to release her debut album on hfn music – a fresh take on Nordic electro-pop.